Gabriela Almaguer

UX Designer • Wizeline

January 2022 — September 2022

• Conducted user research and facilitated workshops for Wizeline’s internal projects to identify user needs and align teams on design priorities. Assisted with user testing for external client initiatives, supporting the collection and analysis of usability data.

• Assigned to Dow Jones as a UX Architect to support the migration of a legacy B2B publisher tool to a new, user-centric platform. Defined user flows and designed mid-fidelity wireframes, validated in collaboration with stakeholders and engineers, to guide MVP development.

• Contributed to the Dow Jones cross-brand design system, auditing and creating components, defining UX best practices, and documenting assets in Figma and Confluence. Ensured compliance with WCAG standards to deliver accessible, consistent designs across digital products (e.g., The Wall Street Journal, Barron’s, MarketWatch).

Senior Designer • Fórmula de Lanzamiento

April 2021 - December 2021

• Enhanced the company’s visual identity, creating engaging visuals for marketing digital products across social media platforms to improve brand recognition and audience engagement.

• Designed and delivered wireframes, prototypes, and visual designs for mobile and web-based products, ensuring a seamless and user-friendly experience aligned with user and business goals.

Lead Graphic Designer • Natgas

July 2017 - March 2020

• Developed key branding assets for national advertising campaigns and subsidiary projects, ensuring alignment with overall business objectives and audience needs. Collaborated with and mentored junior designers, fostering quality and consistency across all visual deliverables.

• Appointed as the key design contributor for UI/UX initiatives, collaborating closely with the engineering team and product managers to bridge the gap in a company without a dedicated UX team. Designed and tested user flows, wireframes, and prototypes for mobile, web, and in-house software, aligning designs with real-world user needs and business goals.

• Conducted user research through focus groups, interviews, and onsite usability testing at natural gas stations, identifying pain points and gathering actionable insights to enhance product usability.